[News Release] Shima sightseeing bus "Shima-ru-go" will operate again this year.

The "Shima-ru-go" sightseeing bus, which tours popular tourist spots in Shima that are difficult to reach by public transport, began operating for a limited time in the fall of 2024 and has been well-received for allowing passengers to enjoy sightseeing while listening to commentary from a tour guide.

We are pleased to announce that this year's operational plan has been finalized.
In addition to our existing courses, we will be adding two new courses.

1) Yokoyama Observatory and Shima City Tourist Farm Course (Morning Trip) and 2) Ama-no-Iwato and Izawa Shrine Course (Afternoon Trip) *New Course

Previously, only Route 1 operated twice a day, in the morning and afternoon. However, this year we will be adding Route 2, with Route 1 operating as the morning service and Route 2 as the afternoon service.
By taking both 1⃣ and 2⃣ together, you can enjoy it as a one-day course.

Course Outline

1. Yokoyama Observatory and Shima City Tourist Farm Course

Yokoyama Observatory

Shima City Tourist Farm (Nemophila)

boarding locationDeparture from Kintetsu Kashikojima Station at 9:30 AM, Departure from Kintetsu Ugata Station at 9:45 AM
Disembarkation pointArrives at Kintetsu Kashikojima Station at 12:10, and Kintetsu Ugata Station at 12:20.
Travel price1,000 yen (same price for adults and children)

This tour takes you to Yokoyama Observatory, one of Shima's best viewpoints, offering panoramic views of Ago Bay's ria coast, and to Shima City Tourist Farm, which is filled with seasonal flowers such as nemophila and moss phlox in spring, sunflowers in summer, and kochia and cosmos in autumn.
At Michi-no-Eki Ise-Shima, you can also purchase souvenirs from Ise-Shima and other areas.

2. The Heavenly Rock Cave and Izawa Shrine Course 

Heavenly Rock Cave (Erihara Water Hole)

Izawanomiya

boarding locationDeparts Kintetsu Ugata Station at 13:05. *Does not pass through Kintetsu Kashikojima Station.
Disembarkation pointArrives at Kintetsu Ugata Station at 15:30 (*)/16:15, and Kintetsu Kashikojima Station at 16:30.
Travel price1,000 yen (same price for adults and children)

We will visit Amano-Iwato, a mythical site where Amaterasu Omikami is said to have hidden and which has been selected as one of the 100 best waters in Japan by the Ministry of the Environment, and Izawa-no-miya, a sub-shrine of the Inner Shrine of Ise Grand Shrine.
Souvenirs and agricultural and marine products from Shima are also available for purchase (*).

(*)If you are taking the "Shimakaze" departing from Ugata Station (the 15:45 departure bound for Kintetsu Nagoya, and the 16:05 departure bound for Osaka Namba), we will take you directly to Ugata Station without stopping at the souvenir shop.

Operating days (for both 1 and 2)
Spring editionA total of 9 days: April 18th (Sat), 19th (Sun), 21st (Tue) - 24th (Fri), and May 6th (Wed, Public Holiday) - 8th (Fri).
Summer Edition7/23(木)~7/26(日)、28(火)、29(水)、31(金)~8/2(日)の合計9日間
Autumn EditionA total of 9 days: November 4th (Wed) - 8th (Sun), and November 12th (Thu) - 15th (Sun).

Daiosaki Lighthouse

Anorisaki lighthouse

boarding locationMorning service: Departs Kintetsu Kashikojima Station at 9:30 AM, departs Kintetsu Ugata Station at 9:45 AM.
Afternoon service… Departs Kintetsu Ugata Station at 13:05. *Does not pass through Kintetsu Kashikojima Station.
Disembarkation pointMorning service: Arrives at Kintetsu Kashikojima Station at 12:15, and Kintetsu Ugata Station at 12:25.
Afternoon train… Arrives at Kintetsu Ugata Station at 15:35, arrives at Kintetsu Kashikojima Station at 15:45
Travel price2,000 yen (same price for adults and children)

There are 16 lighthouses across Japan that you can climb, and two of them are the Daiozaki Lighthouse and the Anorisaki Lighthouse, both located in Shima City.
There is no public transportation connecting these lighthouses, but this bus allows you to efficiently visit both of them.
The name "Dai" from Daiozaki and "An" from Anorisaki combine to form the auspicious word "Daian," reflecting the hope that visiting both lighthouses will bring good fortune.

Service Dates
June 13th (Sat), June 14th (Sun) *In conjunction with the Daijiji Temple Hydrangea Festival (June 14th)
July 18th (Sat) - 20th (Mon, holiday) *Marine Day
October 31st (Sat), November 1st (Sun), 3rd (National Holiday) *Lighthouse Day
February 27th (Sat) and 28th (Sun) *In conjunction with the Tenrei Cherry Blossom Festival at Daiji Temple

Else

・The tourist farm on Course 1 may be closed depending on the flowering status. In that case, visitors will be directed to the Shima City Historical and Folk Museum.

• Please note that the lighthouse tour on Course 3 may be canceled due to strong winds or other reasons.

・Even if you are unable to connect to your reserved express train due to delays caused by road conditions or other reasons, we cannot compensate you for express train fares, Shimakaze special fares, etc.

About Reservations

• Applications will be accepted via a dedicated form.

・Reservations must be made by 17:00 PM the day before the scheduled travel date.

・You can board on the day if there are seats available (please inquire by phone after 8:30).

Registration for the Spring Edition of Parts 1 and 2 is now open.
*Registration for the summer edition and subsequent courses, as well as the 3. Lighthouse Sightseeing Course, will be announced again on the Shima City Tourism Association's official website and official social media accounts.
・We may need to contact you in case of an emergency or to confirm your reservation, so please enter a phone number that is easy to reach.
・Please pay the tour fee to the staff on the day (cash only).

Register

Flyer/PDF

Resources

[Announcement] The "Pearl Shuttle," a direct shuttle bus connecting Ise Grand Shrine (Naiku) and the Shima area, will become even more convenient!

From Wednesday, April 1, 2026, the "Pearl Shuttle," a direct shuttle bus connecting Ise Grand Shrine (Naiku) and the Shima area without transfers, will become even more convenient.

This service offers a convenient way to travel smoothly and without transfers from Ise Grand Shrine (Naiku) to Kashikojima, Ugata Station, and Shima Spain Village, as well as from the Shima area to Ise Grand Shrine (Naiku).

Please feel free to use this as a means of transportation for sightseeing in Ise-Shima.

Pearl Shuttle points

・Direct service between Ise Grand Shrine (Naiku) and the Shima area.
- Travel is possible without transfers.
・Boarding is also possible from Kashikojima Station and Ugata Station.
- Starting April 1, 2026, new bus stops will be established at Shima Spain Village, Ugata Station, and Izawa Shrine (Kawabe bus stop).
・If there are seats available, you can board on the day of travel.
・This service is also available to guests staying at accommodations that operate shuttle buses from Ugata Station and Kashikojima Station.

Service section

Shima area → Ise Grand Shrine (Naiku)

Miyako Resort Shima Bayside Terrace
→ Shima Kanko Hotel The Bay Suite
→ Shima Kanko Hotel The Classic
→ In front of Kashikojima Station
→ Kashikojima Hoshōen
→ Ugata Station
→ Shima Spain Village
→ Hotel Shima Spain Village
→ Izawa Shrine (Kawabe bus stop)
→ Naiku-mae

Ise Grand Shrine (Naiku) → Shima area

Naiku-mae
→ Izawa Shrine (Kawabe bus stop)
→ Hotel Shima Spain Village
→ Shima Spain Village
→ Ugata Station
→ Kashikojima Hoshōen
→ In front of Kashikojima Station
→ Shima Kanko Hotel The Classic
→ Shima Kanko Hotel The Bay Suite
→ Miyako Resort Shima Bayside Terrace

Timetable (Main services)

Shima area → Ise Grand Shrine (Naiku)

1 flightsMiyako Resort Shima Bayside Terrace 8:25 departure → Naiku-mae 9:54 arrival
2 flightsMiyako Resort Shima Bayside Terrace 11:00 departure → Naiku-mae 12:29 arrival

Ise Grand Shrine (Naiku) → Shima area

3 flightsDeparture from Naiku-mae at 15:30 → Arrival at Miyako Resort Shima Bayside Terrace at 16:57

*Service suspended from January 1st to January 4th.
*Some services connect with shuttle buses departing from Miyako Resort Okushima Aqua Forest. For connections with shuttle buses from other facilities, please contact each facility directly.

Fare

・Naiku-mae ⇔ Shima area: Adult 1,500 yen
• Child fare: Half the adult fare

*Some sections have separate fares for each section.
*These are the new timetables and fares effective from April 1, 2026.

Information on using our services

・This service is also available to guests staying at accommodations that operate shuttle buses from Ugata Station and Kashikojima Station.
・This service is not available for travel between Ugata Station and Shima Spain Village or Hotel Shima Spain Village.
・This service cannot be used solely between accommodations.

*Please contact the service provider for details regarding the terms and conditions of use.

About Booking

Internet reservation

・Reservations accepted until 17:30 the day before departure.

- Reservations accepted from 18:00 PM the day before departure until the bus departure time.

Order by phone call

Tourism Sales Systems
TEL:052-253-6324(Reception hours: 10:00 - 18:00)

Same-day counter reservations (for those boarding at Ise Grand Shrine's Inner Shrine only)

- Registration is open until 15:10 on the day of the event.
・Mie Kotsu Naiku-mae Ticket Office (located inside the Naiku-mae Bus Information Center)

*Subject to availability.

Convenient direct access for sightseeing in Ise-Shima!

The "Pearl Shuttle" is a direct shuttle bus perfect for those who want to head straight to the Shima area after visiting Ise Grand Shrine (Naiku), or for those who want to stop by Ise Grand Shrine after staying or sightseeing in Shima.

This will make travel to Kashikojima, Ugata, and Shima Spain Village much more convenient, so please take advantage of it when you travel to Ise-Shima.

Contact

Tourism Sales Systems
TEL:052-253-6324(Reception hours: 10:00 - 18:00)

Flyer/PDF

[Notice] The Shima sightseeing bus "Shima-ru" will be operating this fall as well!

Following this summer, the Shima sightseeing bus "Shima-ru" will be operating to coincide with the blooming of cosmos and autumn kochia!
You can enjoy Shima's best view spot, Yokoyama Observatory, and Shima City Tourist Farm, which is full of seasonal flowers. Please invite your family and friends to come and enjoy the experience.

Details

Service DatesNovember 1st (Sat) to November 4th (Tue), 2025, November 10th (Mon) to November 16th (Sun) *9 days only
Prices1,000 yen per person (same price for adults and children)
* Bus fare, Shima City Tourist Farm facility usage fee (entrance fee), and guide fee are included.

This is the key point!

Point ①Enjoy sightseeing easily without having to carry any luggage on a regular sightseeing bus!
Point ②The fare is 1,000 yen!
Point ③The tourist farm's cosmos and autumn kochia are in full bloom!
Point ④A tourist guide will accompany you!
Point 5There's also time for souvenirs at Ise-Shima Roadside Station!

Guidance and caution

・Reservations are accepted until 17:00 the day before. *You can board on the day if there are seats available.
・We will reply to the email address you entered regarding whether or not your reservation can be made.
*It may take some time to respond.
・Applications made outside business hours (17:30 to 8:30 the following morning) will be processed the next day or later.
・We may need to contact you in case of an emergency or to confirm your reservation, so please enter a phone number that is easy to reach.
・Please pay the tour fee to the staff on the day (cash only).

Register

Flyer/PDF

Resources

[Notice] The Shima sightseeing bus "Shima-ru-go" will be operating this summer as well!

This spring, the Shima sightseeing bus "Shima-ru-go" will be operating to coincide with the blooming of sunflowers and fresh green kochia!
You can enjoy Shima's best view spot, Yokoyama Observatory, and Shima City Tourist Farm, which is full of seasonal flowers. Please invite your family and friends to come and enjoy the experience.

Details

Service DatesJuly 2025th (Sat) - August 7rd (Sun) 26 *8 days only
Prices1,000 yen per person (same price for adults and children)
* Bus fare, Shima City Tourist Farm facility usage fee (entrance fee), and guide fee are included.

This is the key point!

Point ①Enjoy sightseeing easily without having to carry any luggage on a regular sightseeing bus!
Point ②The fare is 1,000 yen!
Point ③The tourist farm's sunflowers and fresh green kochia are in full bloom!
Point ④A tourist guide will accompany you!
Point 5There's also time for souvenirs at Ise-Shima Roadside Station!

Guidance and caution

・Reservations are accepted until 17:00 the day before. *You can board on the day if there are seats available.
・We will reply to the email address you entered regarding whether or not your reservation can be made.
*It may take some time to respond.
・Applications made outside business hours (17:30 to 8:30 the following morning) will be processed the next day or later.
・We may need to contact you in case of an emergency or to confirm your reservation, so please enter a phone number that is easy to reach.
・Please pay the tour fee to the staff on the day (cash only).

Register

Flyer/PDF

Useful links

[Notice] The Shima sightseeing bus "Shima-ru-go" will be operating again this year!

The Shima sightseeing bus "Shima-ru-go", which was well received when it was operated to coincide with the flowering of kochia and cosmos last fall, will be operating to coincide with the flowering of spring nemophila and moss phlox this year!

You can enjoy Shima's best view spot, Yokoyama Observatory, and Shima City Tourist Farm, which is full of seasonal flowers. Please invite your family and friends to come and enjoy the experience.

Details

Service DatesApril 2025th (Sat) -May 4th (Wed), 19
May 2025th (Tue) - May 5th (Fri) 6 *Only for 5 days
Prices1,000 yen per person (same price for adults and children)
* Bus fare, Shima City Tourist Farm facility usage fee (entrance fee), and guide fee are included.

This is the key point!

Point ①Enjoy sightseeing easily without having to carry any luggage on a regular sightseeing bus!
Point ②The fare is 1,000 yen!
Point ③The tourist farm's nemophila and moss pinks are in full bloom!
Point ④A tourist guide will accompany you!
Point 5There's also time for souvenirs at Ise-Shima Roadside Station!

Guidance and caution

・Reservations are accepted until 17:00 the day before. *You can board on the day if there are seats available.
・We will reply to the email address you entered regarding whether or not your reservation can be made.
*It may take some time to respond.
・Applications made outside business hours (17:30 to 8:30 the following morning) will be processed the next day or later.
・We may need to contact you in case of an emergency or to confirm your reservation, so please enter a phone number that is easy to reach.
・Please pay the tour fee to the staff on the day (cash only).

Register

Useful links