Sales event “Shima Pearl” BEAMS JAPAN

"Shima Pearl"

"Shima Pearl" BEAMS-Japan: Pearl accessories have been gaining recognition as a fashion item in recent years. BEAMS JAPAN and Shima City, Mie Prefecture, known as the world's first place to successfully cultivate pearls, a popular item, have teamed up to supervise the development of products related to pearls with six businesses in Shima City.
In order to communicate the charm of the new Shima City, we are creating DIY kits using baroque pearls, which are characterized by their unique shapes, soaps made from fine mother-of-pearl powder, and accessories made from the wood of rafts used during culture. We offer many local variations.

From December 2022, 12 (Tuesday) to January 13, 2023 (Wednesday), BEAMS JAPAN will hold an event called ``Shima no Pearl'' that focuses on ``pearls'', a specialty of Shima City, Mie Prefecture. It will be held at BEAMS Japan (Shinjuku) and BEAMS official online shop.

Don't miss this opportunity to see the sparkle of Shima's pearls and natural products.

About BEAMS JAPAN

BEAMS started this project in 2016 to convey the goodness and fun of Japan to the world. With three BEAMS JAPAN stores in Shinjuku, Shibuya, and Kyoto, we have a collection of products that shine with Japanese technology, masterpieces from around the world backed by tradition, modern culture and art, as well as fashion items such as carefully selected Japanese brands and original wear. , we are disseminating the appeal of Japanese products and things both domestically and internationally. So far, we have collaborated with local governments such as Kobe City in Hyogo Prefecture, Beppu City in Oita Prefecture, Nagoya City in Aichi Prefecture, and Fukushima Prefecture, as well as companies in different industries, and in addition to in-store events, we have also collaborated with companies such as product development and publication of guidebooks. I am working on many projects.

About BEAMS JAPAN’s product development support project

In Shima City, together with "BEAMS JAPAN" operated by BEAMS Co., Ltd., we are running a "Product Development Support Project" with the aim of strengthening the ability of businesses to propose new value and increasing the recognition of Shima City. It was conducted.
The six businesses in the city that were selected by BEAMS JAPAN's director held discussions with the director at a total of three product development meetings in Shima City, developing new products and improving existing products. With the theme of "pearls", a representative product of the region, 6 wonderful products devised by city businesses were completed.

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