2022.11.01

November 11th “Ise-Shima Skyline” has been renamed to “Ise-Shima e-POWER ROAD”!

Ise Shima e-POWER ROAD

[Concept movie] https://youtu.be/3cOiv9lhe7Q
[Special site] https://www2.nissan.co.jp/SP/NOTE/SPECIAL/

  •  Implementation background

"e-POWER" is Nissan's unique new electric powertrain that combines an engine and a motor. Since the engine is used only to generate electricity and the vehicle is driven solely by the motor, you can enjoy the smooth running of an electric vehicle. Additionally, the 2nd generation e-POWER installed in the NOTE e-POWER uses a newly developed platform to enable smooth and powerful acceleration, smooth deceleration control, and excellent quietness.

``Ise-Shima Skyline'' is a ``fun-to-drive'' driveway that runs from the inner shrine side of Ise Jingu in Mie Prefecture to Mt. Asama, which is 555 meters above sea level, and offers a panoramic view of Ise-Shima and Ise Bay. is. There are gentle ups and downs and gentle curves, allowing you to fully utilize the 100% electric power provided by e-POWER, allowing you to fully experience the fun of driving. We have recently acquired the naming rights to "Ise-Shima Skyline" and changed the name to "Ise-Shima e-POWER ROAD."

Nissan plans to continue to certify roads across the country as e-POWER ROADs, where the appeal of e-POWER can be maximized and driving fun can be experienced.

  • Comments from both companies

Nissan Motor Co., Ltd. Chief Marketing Manager Office 
Chief Marketing Manager Naoya Murata

Nissan's unique electrification technology "e-POWER", which runs 100% on electric motors, has provided many customers with the pleasure of driving an electric vehicle. Furthermore, in 2020, Nissan NOTE underwent a full model change equipped with the second-generation e-POWER, which has significantly improved strength, smoothness, and quietness, and has been well received by many customers. Masu.
This time, we have acquired the naming rights to "Ise-Shima Skyline" and named it "Ise-Shima e-POWER ROAD." "Ise Shima e-POWER ROAD" has many curves and slopes, and is a road where you can fully experience the performance of e-POWER. We will be holding a free event in December, so please take this opportunity to experience the fun of driving with the e-POWER ROAD! 

Masahiko Torii, President and Director of Mie Prefecture Tourism Development Co., Ltd.
Recently, tourists who come from far away have begun to return little by little. Through this project, we will introduce the ``Ise-Shima Skyline,'' renamed ``Ise-Shima e-POWER ROAD,'' which has many attractions such as the view overlooking Ise Bay, the lover's sacred place ``Tenku Post,'' and ``Kongoshoji Temple,'' which protects the demon gate of Ise Grand Shrine. We hope that this will be an opportunity for more people to learn about our appeal. In the upcoming season, the air will be clear and you can enjoy a wonderful drive along with a spectacular view that can only be seen now, so please stop by when you come to Ise-Shima.

  • About “Ise Shima e-POWER ROAD”

This is Nissan's first acquisition of naming rights for a toll road. The Ise-Shima e-POWER ROAD, renamed the Ise-Shima Skyline, is a 555km toll road that connects Ise City and Toba City over Mt. Asakuma, which has an altitude of 16.3m. It is also known as the ``Driveway in the Sky'' due to the vast Ise Plain and a sea of ​​pearls studded with several small and large islands, and many scenic spots.
There are many gentle ups and downs and gentle curves, and not only can you enjoy the spectacular scenery and exhilarating run, but along the line you can also see the lover's sacred place ``Tenku Post'', the ``Observation Footbath'' overlooking Ise Bay, and the Demon Gate of Ise Grand Shrine. There are many sights to see, such as the protected famous temple ``Kongoshoji'', and it is truly a ``fun-to-drive'' driveway.


・Special site: https://www2.nissan.co.jp/SP/NOTE/SPECIAL/
・Official road website:https://www.iseshimaskyline.com/
  (From November 11th, the notation will be changed to Ise-Shima e-POWER ROAD)

Ise Shima e-POWER ROAD
  • About free release

In order for as many people as possible to experience the fun of driving on the ``Ise-Shima e-POWER ROAD'', tolls will be waived for two days, December 12th (Saturday) and December 10th (Sunday).


・Free opening period: December 2022th (Sat) and 12th (Sun), 10
・Contents: During the period, tolls are free for everyone (*).

*For business hours, traffic rules, and vehicles that can pass, please see
  Road official website ( https://www.iseshimaskyline.com/ )Please confirm.
  Vehicles that cannot pass or that violate the passenger capacity rules cannot use the road.

Ise Shima Skyline
  • The concept movie "Ise-Shima e-POWER ROAD" starring Shingo Yanagisawa has been released!

Special site:https://www2.nissan.co.jp/SP/NOTE/SPECIAL/

We had Mr. Shingo Yanagisawa actually run the ``Ise-Shima e-POWER ROAD'' with the ``NOTE e-POWER.'' 
In straight driving areas, curve areas, and slope areas where the performance of "e-POWER" is demonstrated, the illustration depicts people fully enjoying driving "NOTE e-POWER", which runs smoothly and powerfully by turning the accelerator on and off. It is.
At the end, there is the obligatory "Abayo!" line. Also worth noting is the aerial footage that overlooks the spectacular mountain peaks and the vast ocean.

NOTE Shingo Yanagisawa riding e-POWER


I actually drove the Nissan "NOTE e-POWER" on the "Ise-Shima e-POWER ROAD." It was great to drive through the huge panorama with the smooth acceleration of NOTE e-POWER!
Actually, the weather was unstable until the day before the shooting, but on the day it was sunny and it was really comfortable to run, it was fun and felt good. By the way, it will be open for free for two days, December 12th and 10th, so even if you don't pay on those days, the police won't come and say ``ah~ah~''.
Everyone, please have a nice dream with "Ise Shima e-POWER ROAD"! Bye!

  • Certified e-POWER ROAD spread across the country

In addition to the Ise-Shima e-POWER ROAD, we will also introduce roads where you can experience the smooth and powerful driving of e-POWER as ``Certified e-POWER ROAD.'' Everyone is welcome to experience the fun of driving with e-POWER at ``Certified e-POWER ROAD'', which has already spread to 11 locations nationwide.

Special site: https://www2.nissan.co.jp/SP/NOTE/SPECIAL/

  • From 2022, November 11th will be “e-POWER Day”

Nissan has designated November 11th as ``e-POWER Day,'' a play on the word e-POWER. Today, the Japan Anniversary Association (Location: Saku City, Nagano Prefecture, Representative Director: Kiyoshi Kase) officially registered and certified it as an anniversary.

We will continue to carry out various plans and campaigns through "e-POWER Day" with the aim of further popularizing "e-POWER" and conveying the next-generation fun of driving that "e-POWER" brings. We will continue to.

  • NOTE About e-POWER

NOTE e-POWER is based on the concept of ``an advanced compact car that is packed with driving comfort and fun that exceeds the common sense of compact cars,'' and is based on the concept of ``an advanced compact car packed with driving comfort and fun that exceeds the common sense of compact cars.'' It has been highly praised by many customers for its predictable acceleration, smooth deceleration control, and outstanding quietness.
In addition, the advanced exterior and interior design, which gives a sense of the age of electrification, are also gaining popularity.

Nissan, which has always pursued cutting-edge technology, will continue to take on challenges in the next era.
URL:https://www3.nissan.co.jp/vehicles/new/note.html

Enjoy Shima